A Sharp New Product

RazerLift is an revolutionary new product which makes transporting cargo, such as bike, snowboards, kayaks and cargo cases, on the outside of your vehicle easier and more accessibly. dotDesign was very excited to initialize the RazerLift brand and then build them a website. The arc on the logo represents the path the cargo takes as it lifts it from in front of the user to on top of the vehicle all by the touch of a button. The product, although a complex robotic device, simplifies the getting of your stuff to where you want to go and the logo reflects this simplicity.